
Versteel
Thirst
Rick Valicenti, Image Direction + Design Direction
Nick Adam, Design Direction, Design, Type Design, Motion Graphics
Anna Mort, Graphic Design, Producer and Stylist, Motion Graphics
Zach Minnich, 3D Rendering, Motion Graphics
Jonathan Allen — Photography
John Rouse — Market Research
JoChicago — Market Relations
Bill Cornman, Classic Color — Photo Retouching
Graphic Arts Studio — Printing
Artistry Engraving — Engraving
Metropolis Magazine, NeoCon Must See Showroom
Society of Typographic Arts, STA100




Image direction and 3D renderings by Thirst

advertisements in Contract, Interior Design, Metropolis magazines






a custom typeface (Jasper) was drawn based on mechanics within the Versteel signature

84 pages offset printed 5/5 with Graphic Arts Studio










NeoCon party invite engraved and embossing by Artistry

detail of the 8' corian panels in the Chicago showroom

corian panels and chair wall designed by Thirst




Social media assets

brochure grid system was built from the letter-size aspect ratio


brochure grid system was built from the letter-size aspect ratio

Bart Crosby, legendary Chicago designer, AIGA Medalist, and friend of Thirst details Nick’s bespoke type

failure, failure, failure, failure, failure, failure, finally

charging icon for device-enabled tables

the nine cuts of Jasper were drawn inspired by A.M. Cassandre’s Bifur often used for Jean Prouvé

a designer is only as good as their printer — Rick and Nick on press with Steve of Graphic Arts Studio