On the occasion of their 25th anniversary, Unisource Paper Company saw fit to revitalize their brand, starting with a new name: Veritiv. Derived from the Latin word for truth, the name made us think of history and permanence, story and perspective. So when we started working to develop a unifying theme and collateral for the company’s 25th annual paper show, we followed our instincts and chose to explore truth—in all of its enduring complexity and mutability—through design.
We developed invitations and environmental graphics for the event, as well as a keepsake book featuring 25 Chicago designers sharing their perspectives on truth. The book was a true labor of love; we customized a display typeface and short cover in Veritiv green with blind embossing and one-color letterpress. In addition to being a favorite among attendees, the book was recognized by the Type Directors Club in their 2015 typography exhibit and print annual.
Client
Veritiv (FKA Unisource)
Veritiv (FKA Unisource)
Studio
Firebelly
Firebelly
Team
Will Miller — Design Direction, Image Direction, Type Design, Design
Nick Adam — Design Direction, Design
Will Miller — Design Direction, Image Direction, Type Design, Design
Nick Adam — Design Direction, Design
Photography
Steven Gross — Portrait Photography
Steven Gross — Portrait Photography
Awards and recognition
Type Directors Club
Type Directors Club
Studio: Firebelly
Client: Veritiv
Client: Veritiv
Design Direction: Nick Adam + Will Miller
Design Execution: Nick Adam + Will Miller
Portrait Photography: Steven Gross
Paper Specification Expert: Andrew Dembitz
Invites + Book Printing: Graphic Arts Studio
Custom Make Paper: Whiting Paper
Letterpress: Rohner Press
Signage Print and Install: RR Donnelley
Design Execution: Nick Adam + Will Miller
Portrait Photography: Steven Gross
Paper Specification Expert: Andrew Dembitz
Invites + Book Printing: Graphic Arts Studio
Custom Make Paper: Whiting Paper
Letterpress: Rohner Press
Signage Print and Install: RR Donnelley
Chicago’s Annual Paper Show
Credits
Studio: Firebelly
Client: Veritiv
Client: Veritiv
Design
Design Direction: Nick Adam + Will Miller
Design Execution: Nick Adam + Will Miller
Design Execution: Nick Adam + Will Miller
Photography
Photo Direction: Will Miller
Portrait Photography: Steven Gross
Portrait Photography: Steven Gross
Print Production
Paper Specification Expert: Andrew Dembitz
Invites + Book Printing: Graphic Arts Studio
Custom Make Paper: Whiting Paper
Letterpress: Rohner Press
Signage Print and Install: RR Donnelley
Invites + Book Printing: Graphic Arts Studio
Custom Make Paper: Whiting Paper
Letterpress: Rohner Press
Signage Print and Install: RR Donnelley
