Here, within the identity and graphics program, the grid defines the field and spatial opportunities to contort planar, linear form rendering defined character.
Much like the built environment of the exhibit, the positive and negative spaces are equal to each other. The placement of each letter and it's unique characteristics are defined by classical proportions responding by what appears before and after each character — providing optimal, gridded horizontal relationships.
The type used here is A2‘s Regular-bold, lowercase, set solid, pt. size matching the custom letter's line weight, word spacing set at 70%. The titling line-break matches a “made in america“ setting — nouns breaking the line, offering a hard rag, analogous to the fore-edge of a book.
Largest type is tracked at 10pt, secondary type is a third of the size in height and thus tracked to 15pt. Numerals are set old-style referencing the ascending and descending qualities of our titling treatment. Numerals are kerned -30pt.
Inspired by Container Corporation of America’s 1968 exhibition Made with Paper, the 2016 Unfolded exhibition explored the unique properties of paper as a medium, as well as the diverse applications of paper as a means and an end in the work of contemporary designers and artists.
Some of the pieces in the exhibition are rooted more clearly in design in that they were planned and executed to serve a specific function for a defined audience. Others grew with less of an end goal, and are perhaps a less directed expression of the artists’ creativity. In any case, the works exhibited showcased a broad variety of ideas taking on the form of paper.
Branding, Identity Design, Type Design, Book Design, Collateral, Environmental Graphics, Signage, Graphic Design