This is public work regards the causal relationship between graphic design and its publics as an opportunity to explore the formal maneuvers to enhance an artifact's visual codes. The idea is an experiential one — rich and meaningful form can lead to rich and meaningful experiences.
The designed artifacts of our world function across informational (effect) and emotional (affect) modes. The complexity of these operations take on an infrastructural role — what we see day-to-day shapes our experiences and understanding. The opportunity of a designer to practice in a manner responsible to their publics is to see the task beyond yielding a service. By creating artifacts that participate in culture, designers have the ability to affect public life.
My practice is an effort to formally unite the ideas of affect and effect into a singular expression: æffect — the way a thing feels is how it works. My thesis focuses on the nuances of letterforms and graphic form. This was an intentional effort to sharpen my craft and attention to detail as a way to engage meaningful æffect uniting concept, form, and message.
To care for the details is to care for the public. The smallest thing builds the larger thing. This thesis explores the optimistic opportunity of the publicness, meaning, and authority of graphic design and the designer.