Nick Adam
Brand identity campaign for The Silver Room
Span
The Silver Room
Retail
Branding, Print, Environmental Signage, Illustration, Packaging
Nick Adam
Design Direction, Design
Angela Estrella Mejía
Photography
Avery Branen
Design
Weléla Mar Kindred
Model
Stephan Scendsei Steciw
Model
Zeb
Media Placement
When the Silverroom approached Span to create the store’s first-ever campaign — we knew we could be inspired directly by their culture. Working closely with Founder Eric Williams we set out to create a style that reflected the life and pride of the Silverroom. The outcome? A collaboration centered on community and inspired by the actions of the store’s supporters.
In Chicago, the Silverroom bag is a point of pride. One look at the store’s social media and you will find their supporters proudly tagging selfies while holding the bag. Span worked with photographer and Silverroom’s Marketing Manager Angela Estrella Mejía to create a photo series capturing this act. These photos underwent a simple treatment resulting in a bright, iconic, graphic approach that introduces Silver Room and its culture to a wider audience. The typographic posters build off the identity and custom type we designed inspired by the pulse of Reid Miles’ Blue Note album covers.
STA 100 2021
Nick Adam, Design Director
and Associate Partner at Span.Studio
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Nick(at)Span.Studio
Chicago, South Side
Kenwood Neighborhood
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