event posters

Built of differently sized circles, the visual identity’s custom ‘g’s become an iconic symbol for the event and the community — graphically representing both sound and a gathering.
The Silver Room Sound System Block Party is Chicago’s annual celebration of cultural diversity through expression, music, and art. With nearly 40,000 attendees and a one-day economic impact of $2 million, the 2019 event was titled ‘The Greater Good’ in acknowledgment of community.
For the second consecutive year, Silver Room founder and Loeb Fellow, Eric Williams, approached Rick Valicenti and Nick Adam of Thirst to design the block party’s graphic identity and signage program.
Silver Room, Silver Room Sound System Block Party
Rick Valicenti — Design Direction
Nick Adam — Design Direction, Design
Aisha McDaniel — Design

staff and volunteers ensured everyone was doing good

different yet related

typography was minimal

Chicago house DJ Ron Carroll

event banners

over 150 performing artist and 40,000 attendees — photo by Nick Blasing courtesy of Silverroom

event programs printed and distributed by The Chicago Reader

greater good bye

Design Process

the ‘g’ icon had many phases of development

this felt good, but was ultimately not used

all over printing was an exciting early idea

the event program in situ on the street

early concepts focused on diversity of form

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