As a yearlong series of rituals, rich with meaning and metaphor, that fulfill its purpose by selecting and celebrating outstanding Chicago design, the rituals of the Archive align with those of any civil or religious society and follow certain archetypes: Sacrifice, Judgment, and Worship.
Every society creates its own culture and develops its own mythology. Mythology is found in the symbolic codes of the community, including its visual representations, pageantry, and rituals. It is only through a belief in, a commitment to, and a shared understanding of the common culture that a community will thrive. We discovered this same likeness in the Archive, as it is a yearlong series of rituals, rich with meaning and metaphor, that fulfill its purpose by selecting and celebrating outstanding Chicago design. These rituals align with those of any civil or religious society and follow certain archetypes: Sacrifice, Judgment, and Worship.
The Chicago Design Archive is a cultural resource archiving the "now-ness" of each year in Chicago's communication design community with design artifacts dating from 1869.
For Archive13, Studio Junglecat collaborated with Nick Adam and the Archive Creative Director, Bob Zeni, to define the 2013 voice and image across various identity and promotional materials.
Studio
Studio Junglecat
Client
Society of Typographic Arts, AIGA Chicago
Bob Zeni — Creative Director of the STA Archive
Team
Matt Wizinsky — Design Direction, Design, JS Processing 
Nick Adam — Design Direction, Design
Archive Judges
Dana Arnett (VSA Partners)
Marian Bantjes
Jon Forss (Non-Format)
Michael Freimuth (Franklyn)
Kim Knoll (Knoed)
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