Identity design and custom type for an art, community, and culture boutique
The custom type plays on rhythmic spacing, weighting, and dramatic flat and round contrast.
The Silver Room’s identity uses a custom typeface that unified formal ideas such as openness and structure — a metaphor for the organizations position in the community — while paying respect to the pulse of Reid Miles’ Blue Note album covers (a favorite piece of cultural inspiration from the client).
Chicago’s Silver Room founder and 2018 Loeb Fellow, Eric Williams, approached Rick Valicenti and Nick Adam of Thirst to reimagine the visual identity of his retail community space. Harvard GSD describes Silver Room as “The intersection of the worlds of fashion, music and visual art. Williams is committed to creating spaces and curating events that strengthen the community and fuel positive economic impact.”
Williams innovates the traditional models of Urban Planning through intentionally evolving the Silver Room space to be a people-centered art and community enterprise. Our collaboration brought vision and a new comprehensive identity for the Silver Room. Nick’s type design unified formal ideas such as openness and structure while paying respect to the pulse of Reid Miles’ Blue Note album covers.
Client Silver Room
Team Rick Valicenti — Design Direction Nick Adam — Design Direction, Design, Type Design, Motion Graphics John Pobojewski — Sound Design
Architectural rendering of the Hyde Park location by Jeremy Benson, Harvard University.
Hyde Park location
a full lowercase character set and neighborhood pride — Hyde Park and Wicker Park