
The custom type plays on rhythmic spacing, weighting, and dramatic flat and round contrast.
Silver Room
Thirst
Rick Valicenti — Design Direction
Nick Adam — Design Direction, Design, Type Design, Motion Graphics
John Pobojewski — Sound Design

Architectural rendering of the Hyde Park location by Jeremy Benson, Harvard University.


Hyde Park location

a full lowercase character set and neighborhood pride — Hyde Park and Wicker Park

identity contractions work perfectly for social media. Images from the Silveroom’s Beautiful People Block Part


postcard series for the Wicker Park pop up location

neighborhood posters were placed around Wicker Park




Wicker Park pop up storefront


retail packaging for clothing and jewelry


tissue wrapping paper — business card for scale





Our client pointed us to the Blue Note albums designed by Reid Miles now in MoMA’s permanent collection. Miles typesetting expressed sonic rhythm.

The grid informs the construction of every letterform. The spacing is carefully designed to yield integral rhythmic relationships

dramatic contrast of flat and round forms pulse a rhythm through the repetition of ’r’s, ‘o’s, as in the ‘m’.

a lively connection across each postcard’s front and back

Quincey Jones’s Back on the Block album designed by Rick Valicenti in 1989 topped Billboard’s Contemporary Jazz Albums chart

The Wicker Park Pop-Up opening night. Images by Sebastian Hagan and Christopher Dylan Andre.