Credits
Studio: Firebelly
Client: The Saskatchewan Jazz Festival Inc.
Design
2011 Design Direction: Will Miller
2011 Design Execution: Nick Adam + Will Miller + Darren McPherson + Colin White
2012 Design Direction: Nick Adam
2012 Design Execution: Nick Adam + Tami Churns
2013 Design Direction: Nick Adam
2013 Design Execution: Nick Adam + Will Miller + Greg Calvert 

2014 Design Direction: Nick Adam
2014 Design Execution: Nick Adam + Ross Burwell + Colleen Tracy
2015 Design Direction: Nick Adam
2015 Design Execution: Nick Adam + Brian Rau + Chris Givens
2016 Design Direction: Nick Adam + Will Miller
2016 Design Execution: Nick Adam + Will Miller + Tyler Deal

The SaskTel Saskatchewan Jazz Festival is one of Canada’s largest music festivals, occurring annually since 1987. Though its roots are distinctly jazz, today’s festival lineup includes more diverse artists, like St. Vincent, De La Soul, and Lauryn Hill.

I believe most designers begin their carreers with a dream to work on music projects. During my time at Firebelly I've been I've been fortunate enough to work on the designing of a music festival every year. The first year, 2011, was a collaboration directed by Will Miller, with Darren McPherson, Colin White, and myself. The following 5 years, I lead the project with a rotating group of collaborators: 

For the past five years I have led this project, striving to maintain the connection to its jazz past while constantly evolving its look establishing contemporary cross-genre relevance. This identity system includes the designing of festival programs, passes, stage and environment banners, billboards, a mobile app and artist posters. 

Each year, a new iteration is created based on its core identity pieces we established in 2011 of color blocking, image treatment, and type style based upon letterpress lockups.
Credits
Studio: Firebelly
Client: The Saskatchewan Jazz Festival Inc.
Design
2011 Design Direction: Will Miller
2011 Design Execution: Nick Adam + Will Miller + Darren McPherson + Colin White
2012 Design Direction: Nick Adam
2012 Design Execution: Nick Adam + Tami Churns
2013 Design Direction: Nick Adam
2013 Design Execution: Nick Adam + Will Miller + Greg Calvert 

2014 Design Direction: Nick Adam
2014 Design Execution: Nick Adam + Ross Burwell + Colleen Tracy
2012 Design Direction: Nick Adam
2015 Design Execution: Nick Adam + Brian Rau + Chris Givens
2012 Design Direction: Nick Adam + Will Miller
2016 Design Execution: Nick Adam + Will Miller + Tyler Deal
Recognition
Type Directors Club
Tokyo Type Directors Club
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