The SaskTel Saskatchewan Jazz Festival is one of Canada’s largest music festivals, occurring annually since 1987. Though its roots are distinctly jazz, today’s festival lineup includes more diverse artists, like St. Vincent, De La Soul, and Lauryn Hill.
For five years I led this project, striving to maintain the connection to its jazz past while constantly evolving its look establishing contemporary cross-genre relevance. This identity system includes the designing of festival programs, passes, stage and environment banners, billboards, a mobile app and artist posters. 
Each year, a new iteration is created based on its core identity pieces we established in 2011 of color blocking, image treatment, and type style based upon letterpress lockups.
Client
The Saskatchewan Jazz Festival Inc.
Studio
Firebelly
2011 Team
Will Miller — Design Direction, Design
Nick Adam — Design
Darren McPherson — Design
Colin White — Design
2012 Team
Nick Adam — Design Direction, Design
Tami Churns — Design
2013 Team
Nick Adam — Design Direction, Design
Will Miller — Design Direction, Design
Greg Calvert  — Design

2014 Team
Nick Adam — Design Direction, Design
Ross Burwell — Design
Colleen Tracy — Design
2015 Team
Nick Adam — Design Direction, Design
Brian Rau — Design
Chris Givens — Design
2016 Team 
Nick Adam — Design Direction, Design
Will Miller — Design Direction, Design
Tyler Deal — Design
Awards and recognition
Type Directors Club
Tokyo Type Directors Club
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