Thirst, led by Rick Valicenti, Nick Adam, and Anna Mort, collaborated to design the future of Noodles. Noodles (formerly known as Noodles & Company) is a publicly-traded, fast-casual restaurant chain, with over 450 locations nationally.
Noodles commissioned Thirst to design a comprehensive identity system and much like the noodle itself, the system’s recipe is composed of simple ingredients all with a connection to a world of flavors and a simple bowl.
The design process was intensely collaborative. By engaging the strategic messaging of Donna Speigel and interior architecture by Sarah Dunn and Martin Felsen of UrbanLab, a single harmonious design system was arrived at in under four months.
This work is currently being prototyped and tested.