The visual identity was designed based on characteristics of an eclipse while embody the craft and characterful essence of one of the world’s leading special effects artist.
Where vision becomes life. Full Eclipse was the forthcoming character creation studio of Hollywood’s leading special effects makeup artist, Mario Torres. Thirst, led by Rick Valicenti and Nick Adam, was brought on to design a visual identity that embodied the craft and characterful essence of the practice. This identity system includes multiple sound and motion expressions, a website, environmental graphics, and custom furniture.
Over the last 25 years, Mario has worked at almost every makeup effects studio in Hollywood. Some of his more recent work has been featured in films like Avengers: Infinity War, Guillermo del Toro’s The Shape Of Water, Christopher Nolan's The Dark Knight Rises, and the currently in production Avatar 2.
Client
Mario Torres Jr., Full Eclipse
Studio
Thirst
Team
Rick Valicenti — Design Direction
Nick Adam — Design
John Pobojewski — Sound Design and Motion
Ted Stoik — Writing

Bespoke letterforms were crafted inline to be characterful and harmonious

The master mark consisted of eclipsed type set on a circle

Different spacial perspectives were used across the three core identity expressions

The identity system uses a total of eight different expressions

Each card was designed from an integral system

An eye-like look for Social media profiles

The custom reception desk was designed based on the diagram of an eclipse

48" engraved and backlit cameos for the conference room

Larger than life photograms of Mario’s creatures filled the studio’s reception area

From the design process

Early sketches of how perspective might work

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