Nick Adam
Website design and visual brand identity for the South Side Home Movie Project
Span
South Side Home Movie Project (SSHMP)
Art + Public Life (APL)
UChicago
Cultural, Academic, Civic
Interactive, Branding, Print
Nick Adam
Design Direction, Design, Typeface Design
Leah Wendzinski
Design
Shawna O'Neal
Programming
Alex Brindley
Programming
John Pobojewski
Development Direction
Span designed the SSHMP’s visual identity and website to embrace characteristics that are integral to the medium of film — stacking, sequence, film-grain, dust, scratches, and blurs. By honoring what is true to the aesthetic of film, we are able to balance SSHMP’s desire for large, hi-res images with their, at times, lo-fi archive materials. The customized ‘I’ of the SSHMP logotype and custom brand typeface is inspired directly from the film leaders and perfs. The inky, rounded, sans serif typeface offers a retro feel in how it relates to sign-painted letterforms familiar to the streetscape of Chicago’s South Side.
Span’s work was in direct collaboration with SSHMP’s team and their cultural advisors. Founder and MacArthur Fellow Jacqueline Stewart laid the foundation for our work, Archivist Justin D. Williams led the project, and artist Amanda Williams gave us her signature color(ed) theory palette. Together we co-created an important cultural tool and asset for the film-making disciplines, the South Side community, our city, and far beyond.
Communication Arts 2023,
Interactive Shortlist
STA 100 2021
Nick Adam, Design Director
and Associate Partner at Span.Studio
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Nick(at)Span.Studio
Chicago, South Side
Kenwood Neighborhood
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