Chicago’s Silver Room founder and 2018 Loeb Fellow, Eric Williams, approached Thirst's Rick Valicenti and Nick Adam to reimagine the visual identity of his retail community space. Harvard GSD describes Silverroom as “The intersection of the worlds of fashion, music and visual art. Williams is committed to creating spaces and curating events that strengthen the community and fuel positive economic impact.”

Williams innovates traditional models of Urban Planning through intentionally evolving his Store’s space to be a people-centered art and community enterprise. Our collaboration brought vision and a new comprehensive identity for the Silverroom. Nick’s type design unified formal ideas such as openness and structure while paying respect to the pulse of Reid Miles’ Blue Note album covers.