INFLORESCENCE VISUAL IDENTITY



Client: Inflorescence
Studio: Span
Design Direction: Nick Adam
Design: Nick Adam, Avery Branen

Illustration: Avery Branen
Inflorescence is a floral company dedicated to accessible beauty. Span collaborated closely with Inflorescence founder and florist Anjelica Hennessey, who works with sustainable flowers sold at fair prices to make floral services more accessible to a wider demographic.

The brand identity embraces a hippie-era aesthetic to give it a funky, old-school personality that feels playful and honest. The illustration style was inspired by the printing traditions of woodblock and silkscreen to create a unique ukiyo-e style that feels gentle and natural. The Inflorescence wordmark features inky, thorny letterforms that can stack, rotate, and intertwine with the illustrations to create bouquet-like arrangements that celebrate simple acts of beauty. This simple set of parts provides a system that can be easily and affordably brought into the world.


Inflorescence’s color palette came directly from founder and florist Anjelica Hennessey’s arrangements

LET’S WORK TOGETHER

REACH OUT: NICK@SPAN.STUDIO


This website incudes the curriculum vitae and a portfolio of projects Nick Adam lead, directed, and/or designed.
Much of the work was collaboratively designed in the internationally-awarded design studios of Span, Thrist, and Firebelly.
Some of these projects are personal explorations and some can be found in the permentant collection of museusms.


︎ ENJOY THE DAY ︎ COPYRIGHT 2024 NICK ADAM ︎