DISCOVERY PARTNERS INSTITUTE VISUAL IDENTITY



Client: Discovery Partners Institute
Studio: Span
Design Direction: Nick Adam
Design: Nick Adam, Avery Branen
Scope: Identity Design
Located in The 78, Chicago’s newly developed innovation neighborhood, Discovery Partners Institute (DPI) is an academic and research institution unlike any other. Led by the University of Illinois System, DPI matches over 2,000 students in development-applied R&D labs with hundreds of the world's top researchers and funding partners, aiming to solve complex, societal challenges.

Span designed the identity system to define DPI as a place for futuristic innovation. The identity framework highlights a unique partnership structure, allowing DPI, their partners, and their labs to unite and build off each other's brand equity.

Custom letterforms were drawn for DPI's logo to provide a sense of equality across the characters. Equally weighted to the letterforms, the unifying möbius strip expresses movement and openness. In instances where an R&D lab that is within DPI needs their own logo, parentheticals are employed.


LET’S WORK TOGETHER

REACH OUT: NICK@SPAN.STUDIO


This website incudes the curriculum vitae and a portfolio of projects Nick Adam lead, directed, and/or designed.
Much of the work was collaboratively designed in the internationally-awarded design studios of Span, Thrist, and Firebelly.
Some of these projects are personal explorations and some can be found in the permentant collection of museusms.


︎ ENJOY THE DAY ︎ COPYRIGHT 2024 NICK ADAM ︎