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CHARTER FISHING CAMPAIGN
Client: Illinois Department of Natural Resources
Studio: Span
Nick Adam: Design Direction, Design
Avery Branen: Design, Illustration
Outfront Media: Billboard Placement
Studio: Span
Nick Adam: Design Direction, Design
Avery Branen: Design, Illustration
Outfront Media: Billboard Placement
Few people are aware of the world-class sports fishing that takes place just off Chicago’s shores. Span designed a campaign that builds excitement for the sport and brings attention to Illinois’ Charter Boat Fishing industry in collaboration with the Illinois Department of Natural Resources and regional charter captains.
A bold set of billboards feature original illustrations of game-fishing royalty — Lake Michigan’s Coho Salmon and Lake Trout. Strong typography evolves the classic fishing industry aesthetic found on bait and tackle shop signage into a fresh and contemporary look.
The Illinois, Lake Michigan, Charter Sport Fishing industry campaign was facilitated by Illinois Department of Natural Resources and was funded by CARES Act 2.0.
‘Chicago has a Great Lake.’ — John Massey, Designer, Center for Advanced Research in Design
‘That Great Lake has world-class fishing.’ — Vic Santucci, Program Manager, Illinois Department of Natural Resources
A bold set of billboards feature original illustrations of game-fishing royalty — Lake Michigan’s Coho Salmon and Lake Trout. Strong typography evolves the classic fishing industry aesthetic found on bait and tackle shop signage into a fresh and contemporary look.
The Illinois, Lake Michigan, Charter Sport Fishing industry campaign was facilitated by Illinois Department of Natural Resources and was funded by CARES Act 2.0.
‘Chicago has a Great Lake.’ — John Massey, Designer, Center for Advanced Research in Design
‘That Great Lake has world-class fishing.’ — Vic Santucci, Program Manager, Illinois Department of Natural Resources
