CHARTER FISHING CAMPAIGN



Client: Illinois Department of Natural Resources
Studio: Span
Nick Adam: Design Direction, Design
Avery Branen: Design, Illustration

Outfront Media: Billboard Placement
Few people are aware of the world-class sports fishing that takes place just off Chicago’s shores. Span designed a campaign that builds excitement for the sport and brings attention to Illinois’ Charter Boat Fishing industry in collaboration with the Illinois Department of Natural Resources and regional charter captains.

A bold set of billboards feature original illustrations of game-fishing royalty — Lake Michigan’s Coho Salmon and Lake Trout. Strong typography evolves the classic fishing industry aesthetic found on bait and tackle shop signage into a fresh and contemporary look.

The Illinois, Lake Michigan, Charter Sport Fishing industry campaign was facilitated by Illinois Department of Natural Resources and was funded by CARES Act 2.0.

‘Chicago has a Great Lake.’ — John Massey, Designer, Center for Advanced Research in Design

‘That Great Lake has world-class fishing.’ — Vic Santucci, Program Manager, Illinois Department of Natural Resources

Inspiration from vintage bait and tackle shop signage

LET’S WORK TOGETHER

REACH OUT: NICK@SPAN.STUDIO


This website incudes the curriculum vitae and a portfolio of projects Nick Adam lead, directed, and/or designed.
Much of the work was collaboratively designed in the internationally-awarded design studios of Span, Thrist, and Firebelly.
Some of these projects are personal explorations and some can be found in the permentant collection of museusms.


︎ ENJOY THE DAY ︎ COPYRIGHT 2022 NICK ADAM ︎