For over a decade, the artist behind the message remained anonymous and its intent unknown. One part retrospective artist book, one part motivational-manifesto, and another part how-to for the artistically-inclined, the book served as an opportunity for Matthew Hoffman to take ownership of the project while honoring its many collaborators and inviting others to participate.
The ten-chapter layout follows the key motivational take-aways that the artist himself follows. Each chapter is led by a spread comprised of boisterous typographic compositions designed to capture the spirit of the community and message.
The chapters themselves are a curated travel across the ten years, 100,000-plus images of documented works, and every Continent. All brought together through the voices of both the artist and the many participating supporters.