Typeforce 2 Exhibition Catalogue

User Interaction Informed Publication of a Typographic Exhibit

This Project was a Collaborative Effort:
STUDIO: Firebelly | DESIGN TEAM: Nick Adam + Darren Mcpherson + Will Miller
CLIENT: Public Media Institute
During my time at Firebelly I had the honor to concept and design three Typeforce catalogues in collaboration with the studio. This book (Typeforce 2) was designed collaboratively with Will Miller and Darren McPherson. Print production of the book was executed by GAS. All paper used was from Domtar through Veritiv.
PROJECT CONCEPT:
The Typeforce 2 book is both a catalogue of typographic artistry, and a cannon of the exhibit's opening reception . Broken up into three distinct sections, we set out to mesh a sense of tradition and energy through colorful visual cues; the motivation (blue sections), the substance (full color printing), and the experience (red printing).
To promote a sense of unique experience, interaction and ownership a hand-affixed, perforated tear seal was applied to the cover so each copy was delivered fresh and intact. The cover was designed with functionality in mind. The divided strips of imagery from each artist, 25 in total, acted as the table of contents for the book. The strips on the cover corresponded to the strips on each artist's spreads. In this way the viewer was able to quickly scan the book's upper forage, line up the strips and jump to the desired section. Within each artist's spread, this strip defined the space for the title spread leading into the work.
Project Deliverables:
Concepting, Creative Direction, Catalogue Design, Page Layout
This Project was a Collaborative Effort:
STUDIO: Firebelly | DESIGN TEAM: Nick Adam + Darren Mcpherson + Will Miller
CLIENT: Public Media Institute
PRINTER: Graphic Arts Studio PAPER: Domtar through Unisource
TYPEFORCE 2: Purchase