AIGA Chicago Snap Shot Book

Design Annual Exploring Boundries

The wraparound band which lists every member of the AIGA Chicago chapter
This Project was a Collaborative Effort:
STUDIO: Firebelly | DESIGN TEAM: Nick Adam + Will Miller
CLIENT: AIGA Chicago
It was a privilege to have one of my first projects at Firebelly be a collaborative effort with Will Miller—the concepting and designing of the AIGA Chicago Snapshot book and the environmental graphics for the annual meeting. The book was printed and bound by Classic Color. Environmental graphics were produced by Steve Rokicki at Color4.
The spot fluorescent and sand-trapping varnish demonstrated a call for attention

PROJECT CONCEPT:
Each year AIGA Chicago produces a retrospective book given out at its Annual Members Meeting. When asked to design the book we were provided with the theme of “boundaries.” In looking for conceptual thought to drive visual direction, we defined the term and explored this meaning through form and space while designing the book.
The simplest definition for “boundaries” are those which separate this from that. What is most interesting about this statement is that the one cannot be without the other, as a matter of fact they define each other.

From the typographic convergence and splitting of THIS and THAT, the poetic yet chaotic interstitial pages, to the key-lines that cross over the celebrated images—this definition acted as inspiration for each execution. 
Through interpretation and reflection, boundaries are in a constant state of change, setting new limits and breaking previous constraints. They form our creative space by separating this from that. The idea of these shifting lines that divide space and define borders has informed each maneuver in the designing of this book.
Ultimately the book serves to be a retrospective of both time and place. A tribute and token of gratitude to the designers who are dedicated to their community and push the boundaries of their own practice.
After designing the book, we fleshed out the environment design for the Annual Member's Meeting where the book would be released
Project Deliverable:
Concepting, Creative Direction, Catalogue Design, Page Layout, Graphic Design
This Project was a Collaborative Effort:
STUDIO: Firebelly | CLIENT: AIGA Chicago
DESIGN TEAM: Nick Adam + Will Miller

BOOK PRINTING: Classic Color
ENVIRONMENTAL SIGNAGE: Color 4, LLC