Grocery Store Identity and Campaign

Naming, Identity, Support Materials, and Website

This Project was a Collaborative Effort
STUDIO: Firebelly | DESIGN TEAM: Nick Adam + Ross Burwell
CLIENT: Chicago Market
During my time at Firebelly I had the honor leading a human centered design approach on the creation of Chicago's newest Grocery concept. Leading the identity's direction, I collaborated with Ross Burwell on the design and production of the campaign materials and website.
Chicago deserves a world class food co-op and the grocery industry needs a next generation leader capable of creating real change in a local foodshed.

The founders of Chicago Market saw the rising demand for sustainable, healthy, and affordable food. They also recognized a largely unmet need for a market as committed to local farmers and communities as it is to high quality offerings.
And thus, the idea for Chicago Market was born—a place for community members, not just consumers. A mecca for health nuts and foodies. A safe space where the veggie-averse and beginning cooks could find guidance and education, where local dollars stay local, making Chicago stronger.
The design system focused on portraying Chicago Market as a logical and fresh approach to grocery shopping. Our identity unites the blue-color crafted qualities associated with growing, preparing, and providing good food along with vibrance and efficiency that relates to convenient grocery shopping. 

The primary type in the wordmark is a customized derivative of Akzidenz Grotesk. Through a geometric reduction we offer a feeling of honesty, ethics and established trust. Through our use of a bright color palette, badges reminiscent of grocery sale stickers, and a rounded version of Europa as the secondary type, we appeal to the playful community side of the food co-op.
Project Deliverables:
Branding, Identity System Design, Research, Strategy, Creative Direction, Naming, Stationery, Campaign Collateral, Website, Graphic Design
This Project was a Collaborative Effort:
STUDIO: Firebelly | DESIGN TEAM: Nick Adam + Ross Burwell 
CLIENT: Chicago Market

PAPER: 130# Cover, Cougar Natural