And thus, the idea for Chicago Market was born—a place for community members, not just consumers. A mecca for health nuts and foodies. A safe space where the veggie-averse and beginning cooks could find guidance and education, where local dollars stay local, making Chicago stronger.
The design system focused on portraying Chicago Market as a logical and fresh approach to grocery shopping. Our identity unites the blue-color crafted qualities associated with growing, preparing, and providing good food along with vibrance and efficiency that relates to convenient grocery shopping.
The primary type in the wordmark is a customized derivative of Akzidenz Grotesk. Through a geometric reduction we offer a feeling of honesty, ethics and established trust. Through our use of a bright color palette, badges reminiscent of grocery sale stickers, and a rounded version of Europa as the secondary type, we appeal to the playful community side of the food co-op.