Chicago deserves a world class food co-op and the grocery industry needs a next generation leader capable of creating real change in a local foodshed.

The founders of Chicago Market saw the rising demand for sustainable, healthy, and affordable food. They also recognized a largely unmet need for a market as committed to local farmers and communities as it is to high quality offerings.
This project was a collaborative effort:
CLIENT: Chicago Market | STUDIO: Firebelly
DESIGN TEAM: Nick Adam + Ross Burwell

And thus, the idea for Chicago Market was born—a place for community members, not just consumers. A mecca for health nuts and foodies. A safe space where the veggie-averse and beginning cooks could find guidance and education, where local dollars stay local, making Chicago stronger.
The design system focused on portraying Chicago Market as a logical and fresh approach to grocery shopping. Our identity unites the blue-color crafted qualities associated with growing, preparing, and providing good food along with vibrance and efficiency that relates to convenient grocery shopping. 

The primary type in the wordmark is a customized derivative of Akzidenz Grotesk. Through a geometric reduction we offer a feeling of honesty, ethics and established trust. Through our use of a bright color palette, badges reminiscent of grocery sale stickers, and a rounded version of Europa as the secondary type, we appeal to the playful community side of the food co-op.
Project Credits
Project Deliverables:
Branding, Identity System Design, Research, Strategy, Creative Direction, Naming, Stationery, Campaign Collateral, Website, Graphic Design
This project was a collaborative effort:
CLIENT: Chicago Market | STUDIO: Firebelly
DESIGN TEAM: Nick Adam + Ross Burwell
INDIGO PRINTING: GRAPHIC ARTS
PAPER:  Cougar Natural, 130# Cover